We care about your personal information
Information to help you understand what data this site may collect, how it is used, and your options.
We are committed to our users’ rights to privacy. We promise to share transparently all aspects of how our data collection policies work in regards to privacy, terms, and personal data, and we are in full support of efforts to ensure your protection online.
The following is information to help answer any questions you may have about your experience with Pure Maple Water. We’re excited to have you involved as part of our customer community!
The EU’s General Data Protection Regulations (GDPR) take effect May 25 2018, and we support the spirit of the regulations to help ensure a safer Internet for everyone. We aspire to embrace privacy by design and, whenever possible, to not collect and store personally-identifiable information.
Overall, we aim for privacy by default. This means that if we don’t need to keep the information for a specific reason, then we won’t collect it. This approach has felt very much in line with the spirit of GDPR, and we’re fortunate that this philosophy for data collection has been in place for some time.
We may collect both personally identifiable information (“PII”) as well as non-personally identifiable information (“Non-PII”) when you visit or use the Site.
Personally Identifiable Information
PII is information that would allow a third party to identify or locate a particular person. PII includes, without limitation, your name, email address, mailing address, zip code, telephone number and other information that may be requested on forms hosted on this website. We only collects PII if that information is voluntarily provided by you. This may happen in several ways:
Account with the Site
In order to use certain products or services provided by us from time to time, you will be asked to provide certain PII. For example, if you purchase a product through the website we need to have your contact info on file for your own security as well as things like taxation reporting purposes.
We may at some point use third parties to provide credit card and other payment processing services through the Site. When you make or receive any payment on or through the Site, you will be required to provide us and/or our authorized third party agents with financial information and related payment information. We and our third party agents may retain the details of financial transactions or payments you make on or through the Site. While puremaplewater.com does not retain any credit card information, the information may be retained by the third-party vendors we use to process credit card transactions.
Non-Personally Identifiable Information
Non-PII is information that does not allow a third party to identify or locate a particular person. You can visit the Site to read information about the Site and the products and services offered without revealing any PII. However, during your visit to the Site, we may collect anonymous Non-PII such as the activity of your browser when you are viewing the Site; your site path during your visit to the Site; demographic data; the amount of time you spend on the Site and general information regarding your Internet service provider and host. In keeping with the GDPR, we do not collect any personal information on these activities, it is all anonymous. The Non-PII may be collected by us in several ways:
Logging of Your Activities on the Site
When you access the Site from a computer, mobile phone or other device, we may collect and log information from that device about (but not limited to) your browser type, location, and IP address (the number assigned to computers on the Internet). We may also collect and log anonymous “traffic data” information that does not personally identify you, but that may be helpful to us for marketing purposes or for improving the services that we offer to our users, such as, without limitation, the pages you visit, the length of your visit, your referring/exit pages and your clickstream activity and the actions you take while using or visiting the Site.
We may use “cookies” to enhance your use of the Site and to monitor your activity during your visit(s) to the Site. Cookies are text files placed in your computer’s browser to identify your Internet browser and to store your preferences. You can remove or block cookies by programming your Internet browser, but in some cases that may impact your ability to access certain portions of the Site.
We may also use “web beacons”, clear.gifs, or similar technologies, to track the activity and flow of your visit(s) to the Site. “Web beacons” and clear.gifs are small pieces of code placed on a web page to monitor the behavior of and to collect data about the visitors to that page. This allows us to track whether advertising that we paid for on a site such as Facebook is actually working to lead people to the website. Without it we would never know what advertising may be working. These technologies are always used anonymously and we do not link them to any identifiable personal information.
Information Collected by Third Parties
Our Use of PII and Non-PII
Use of PII
We may use the PII you share with us to manage your account, to fulfill your requests for services and/or request to provide services, to respond to your inquiries about our offerings, to offer you other products, programs or services that we believes may be of interest to you, to enforce the legal terms that govern your use of the Site, and for the purposes for which you provided the information. We may share your PII with other users of the Site.
We may use the PII you share with us to communicate with you, to contact you about your account, to respond to your comments or requests for information, etc. If a comment or request is made by email or direct message, we may respond by sending an email or direct message response back to the sender. we may store the emails or direct message conversations received through the Site for archival purposes and also for marketing purposes.
We may share your PII with third parties that assist us with the management, operation or administration of the Site; the analysis of the performance of the Site; and the provision of our products and services (including, without limitation, the processing and serving of email and other electronic communications). We will not rent, share, or sell the PII you share with us to third parties for marketing purposes.
We may also provide your PII to a third party in those instances where you have been notified that the fulfillment of your request for information, services or products will require us to share your PII with a third party and you have agreed that we may provide your PII or access thereto to the third party. We have no control over the use of your PII by any of these parties.
We may use your email address, phone number, mailing address, or other contact information to send you communications, such as notifications, information about new services, special offers, promotions, newsletters, etc. If you do not wish to receive communications, you may be able to unsubscribe from certain communications by clicking “unsubscribe” in an email depending on the type of email being sent.
Use of My Non-PII
We may measure and analyze anonymous statistical Non-PII collected on an aggregated and/or un–aggregated basis in connection with your visit(s) to the Site in order to administer the Site; improve the quality of the Site; improve the design, performance and content of the Site; and improve your experience on the Site, such as by providing more relevant content to you during your visits.
We may use and/or share anonymous, aggregated and/or un-aggregated Non-PII with third parties for any and all reasonable business purposes as we determine in our sole discretion, including, without limitation, advertising, promotion, business opportunities, etc. We may combine (a) your Non-PII with the Non-PII of other users of the Site and (b) Non-PII we collect through the Site with Non-PII we may collect from other sources.
We, our licensors, third party service providers and advertisers may use Non-PII to customize content, services, promotions, advertising, etc.; to offer you services, products, etc.; to manage and measure the performance of advertisements displayed on or delivered by or through the Site; to manage your account and preferences; to compile aggregate data about traffic and interaction on or through the Site so that we can improve your user experience; to protect against misuse of the Site; to enforce the our terms of service and all other legal terms that govern your use of the Site and/or for the purposes for which you provided the information.
Additional Circumstances In Which We May Use and Disclose PII and Non-PII
Additionally, we may disclose the information it collects on the Site, both PII and Non-PII (collectively “User Information”), under the following circumstances:
a. We reserve the right to access, read, preserve, and disclose any or all User Information as we reasonably believe is necessary to: satisfy any applicable law, regulation, legal process or governmental request; enforce our Terms of Service, including investigation of potential violations hereof; detect, prevent, or otherwise address fraud, security or technical issues; respond to user support requests; protect our rights, property or safety, our users and the public. This includes exchanging information with other companies and organizations for fraud protection and spam/malware prevention.
b. If we sell all or a part of its business or makes a sale of all or a material part of our assets or are otherwise involved in a merger or transfer of all or a material part of our business, then as part of the applicable transaction, we may transfer your User Information to the party or parties involved in the transaction. We may also share and/or transfer your User Information to any or all of its affiliated entities (such as any subsidiary or parent).
c. We may disclose any or all User Information to protect or defend the legal rights or our property or its employees, agents and contractors; to protect the safety of the general public, the users of the Site and/or our employees, agents and contractors; and to investigate, prevent or take action regarding suspected or actual illegal activities or fraud.
Content Posted to Public Areas of the Site
If you post or provide any information in any public area on the Site or if you otherwise make any information about yourself publicly available on the Site, such as posting a comment to a blog post, you should be aware that any publicly disclosed PII can be read, collected, or used by other users of the Site, and could be used to send you unsolicited messages or otherwise. We are not in any way responsible for the non-disclosure or protection of any PII or other information you choose to publicly disclose on or through the Site. You are solely responsible for all of the consequences resulting from any such public disclosure.
Third Party Websites
A sub-processor includes any third party that we may share personally identifiable information with. Our sub-processors may include any or all of the following services:
- Campaign Monitor
We use commercially reasonable efforts to comply with industry standards with respect to encryption technologies with respect to the receipt and transfer of User Information you submit to us via the Site, including using SSL technology for certain sensitive information.
Nevertheless, no transmission over the Internet and no data storage method can be guaranteed to be safe 100% of the time. We do not guarantee that security measures will not be circumvented or breached or that your User Information will not be accessed by, used by, modified by or disclosed to a third party. We are not responsible for any such circumvention or breach by any third party. Additionally, it is solely your responsibility, and not our responsibility, to protect the confidentiality of your password and login credentials. In keeping with the GDPR, we are committed to letting all our customers know if we become aware of such a breach.
Updating Your Information and Deleting Your Information
Should you ever decide to delete personal information that we have on file, you may do so by emailing us at [email protected]. Please note that even after we delete or modify information related to your activities with us, copies of the original information may remain viewable on the Site and/or elsewhere to the extent that your information was publicly posted by you or with your authorization, previously shared with others, or otherwise distributed pursuant to your privacy settings.
Additionally, even if you have requested that your User Information be deleted, we may retain a record of some information (including PII) for legal reasons, such as keeping a record for taxation reporting purposes.